01 / Who it is for
Your services have changed. Has your website?
You have added services, but your website still describes the business as it was years ago. One colleague knows what needs changing, another has access, and enquiries arrive in a shared inbox without context. A small team may need a straightforward way to publish services and relevant examples. A larger organisation needs clear responsibility for writing, approval and consistency across languages. We start with these situations to establish what visitors need to find and what the team needs to manage, so the website can reflect the way the business actually works.